Make It Up!

Another Lauren-ism: If you can't say what you mean with one word, try combining two. For instance, I love monkey's. So I may say that was "monktacular" vs. "spectacular". Everyone says spectacular. That gets no marketing attention. No matter how highbrow your meeting is, you will turn heads with this tactic. Will you get the sale? I don't know, but you will get a huge laugh! Just be sure you have great marketing knowledge behind that lead-in monktacular attention-getter and then...you will get the sale.